Welcome to the official editorial playbook for FanalMag.com—where AI meets everyday life. We’re not a tech blog. We’re not a general lifestyle site.
We are a 100% AI-focused publication helping global readers, especially in Africa and emerging markets, understand, use, and benefit from artificial intelligence.
🧠 What We Stand For
Mission: To make artificial intelligence human, helpful, and culturally relevant—especially for African and underserved audiences.
Tagline: FanalMag – Where AI Meets Everyday Life.
Positioning: Africa First, Global Always
- Built for an African audience with global standards
- Examples come from Lagos to London, Nairobi to New York
- Always inclusive, accessible, and pragmatic
🔍 Our Coverage Pillars
We ONLY cover stories and content directly tied to artificial intelligence. Every article must clearly show:
- What AI is doing (or failing to do)
- How does AI impact daily life
- How to use it or think about it critically
We focus on:
- AI Tools – reviews, comparisons, workflows
- AI in Daily Life – productivity, education, relationships, finance, career
- AI Opinion & Thought Leadership – where it’s going, what’s broken, what to fix
- AI for Africa – access, affordability, adoption, ethical and practical issues
- Creative AI – writing, video, music, design, storytelling tools
We do not cover general tech, politics, world news, or non-AI tools. If it doesn’t directly involve AI, it won’t get published.
🧱 Content Formats & Word Count
| Type | Word Count | Use Case |
|---|---|---|
| News & Updates | 900–1,200 | Timely, trending AI events |
| How-To/Tutorials | 1,800–2,500 | Solve a problem step-by-step |
| Opinion Pieces | 2,000–3,000+ | Assert bold claims or insight |
| Tool Reviews | 2,000–3,500 | Product comparisons + walkthroughs |
| Cornerstone Guides | 3,000–5,000 | Deep-dive guides that answer complex, high-traffic AI questions and anchor our SEO strategy |
All articles must:
- Have a clear angle on AI and real-life use or implications
- Use a tone that’s educational, energetic, and culturally aware
✍️ Writing Style & Voice
- Voice: Confident, clear, optimistic—but sceptical when needed
- Tone: Smart but simple, helpful but fun, never condescending
- Audience: Age 18–45+, globally minded, primarily African readers interested in using or understanding AI
Use contractions. Be conversational. Explain without dumbing down. Avoid fluff. Avoid hype. Avoid generic tips like “just use ChatGPT!”
🧩 Structure Templates
1. How-To Guide (1,800–2,500 words)
- H1: Start with a question or goal
- Meta description: Clear benefit-focused summary
- Tools Needed (optional)
- Step-by-step numbered sections
- Screenshots or GIFs
- Pro tips, troubleshooting
- Conclusion: Recap, next steps
- Call to Action: “Try this,” “Tell us how it went,” etc.
2. AI News / Update (900–1,200 words)
- Hook headline (SEO + urgency)
- What happened?
- Who it affects + why it matters
- Quotes or reactions
- What’s next?
- Visual or tweet embed if relevant.
3. Opinion Piece (2,000–3,000 words)
- Bold headline with a clear stance
- Intro: Define your argument
- 3 core arguments (each with examples/data)
- Counterarguments fairly addressed
- Conclusion: Reassert, provoke debate
4. Tool Review (2,000–3,500 words)
- Intro: Who’s it for + why it matters
- Features breakdown + screenshots
- Pros and cons
- Comparisons with similar tools
- Value for money + recommendation
🧠 SEO Guidelines
- 1 primary keyword in H1, intro, and 1 H2
- 2–3 supporting long-tails (in subheadings + naturally in text)
- Meta title < 60 characters
- Meta description = 150–160 characters
- Use internal links to 2+ FanalMag articles
- Use external links to credible sources (OpenAI, MIT, Google, etc.)
- Use schema-friendly content: bullets, tables, FAQs
🗺️ Our Audience
- Demographics: Males and females, 18–45+, especially in Africa, diaspora, and emerging markets
- Psychographics: Curious, practical, digitally active, AI-curious or AI-practising
- Needs: Clarity, use cases, trust, inspiration, non-technical explanations
- Problems: Overhyped AI buzzwords, U.S.-centric content, inaccessible tools
We serve:
- Small business owners
- Creators
- Students
- Freelancers
- Side hustlers
- Anyone who wants to grow using AI
💡 Content Strategy Principles
- Africa First, Global Always – Speak to Africa, write globally
- Tools You Can Use – Always leave readers with something they can try or apply
- Clarity Beats Complexity – No jargon unless it’s explained
- Visuals Matter – Every article should include:
- Screenshots
- Charts
- Memes or GIFs (when useful, not random)
- Focus on the Reader – Every sentence should serve the reader’s understanding or goal💡 Content Strategy Principles
- Africa First, Global Always – Speak to Africa, write globally
- Tools You Can Use – Always leave readers with something they can try or apply
- Clarity Beats Complexity – No jargon unless it’s explained
- Visuals Matter – Every article should include:
- Screenshots
- Charts
- Memes or GIFs (when useful, not random)
- Focus on the Reader – Every sentence should serve the reader’s understanding or goal
✅ Quality Requirements
- Clear intro + promise
- Short paragraphs
- At least one image every 400–600 words
- Descriptive alt text
- Real-world examples (bonus if African!)
- Full citations for stats and quotes
- No AI hallucinations—fact-check everything
❌ What We Don’t Publish
- Non-AI content
- Sports, crypto, generic tech, gossip
- Hype-for-hype’s sake
- Listicles with no depth
- Sponsored posts with no reader value
- Plagiarised, duplicate, or AI-generated content without editing
📨 Submitting Your Work
- Pitch first to:
pitches@fanalmag.com - Full drafts to:
submissions@fanalmag.com - Format: Google Docs with editing access
- Include meta title, meta description, one feature image (with alt text), and suggested links
📬 Key Contacts
- Pitches:
pitches@fanalmag.com - Editorial/Help:
editorial@fanalmag.com - Errors:
corrections@fanalmag.com - Legal/Data:
privacy@fanalmag.com
🧭 Final Word
FanalMag is dedicated to empowering everyday people to understand and utilise AI. Every article is a bridge between intimidating tech and real human lives.
Write with clarity. Write with boldness. Write with Africa in mind, but with a global voice.
And whatever you do, keep it about AI.
